During a recent discussion on Showbiz Extra with WaiBe YB on Owass FM, entertainment pundit Roland submitted a compelling argument about the state of the Western Music Awards (WMA), calling for healthy competition within the industry to improve standards and credibility.
According to Roland, the Western Music Awards has struggled with proper structure and effective execution over the years, resulting in an impact that has not been fully felt or clearly defined. While the awards scheme was established with the aim of celebrating excellence in Western Ghana’s music industry, recurring organizational challenges have limited its influence and industry-wide acceptance.
The Role of Structure and Execution
Roland emphasized that for any award scheme to command respect and long-term relevance, it must be built on strong structures. Clear nomination criteria, transparent selection processes, consistent communication, and well-executed events are essential. In his view, the absence of these elements at WMA has created uncertainty among artistes and stakeholders, making the awards’ overall impact appear unfiltered and inconsistent.
He further noted that when an industry relies on a single awards platform, errors tend to repeat themselves without adequate corrective pressure. This, he believes, has contributed to the slow evolution of the scheme.
Why Competition Matters
Competition, Roland argued, is a catalyst for growth rather than a threat. The introduction of a competing awards scheme would encourage higher standards, accountability, and innovation. With alternatives available, award organizers would be motivated to review internal processes, improve event delivery, and rebuild stakeholder confidence.
Such competition would also benefit artistes, who would gain multiple platforms for recognition, and fans, who would enjoy more credible and engaging celebrations of musical excellence.
Impact on the Western Music Industry
A competitive awards environment could attract greater sponsorship interest, enhance media visibility, and create healthier industry relationships. Ultimately, it would help define clear benchmarks for excellence while strengthening the overall ecosystem of Western Ghana’s music industry.
Roland was clear that his submission was not an attack on the Western Music Awards but a call for evolution. He acknowledged the groundwork laid by WMA while insisting that growth demands reform, innovation, and openness to change.
Conclusion
As the Western music industry continues to expand, the systems that recognize and reward excellence must evolve alongside it. Roland’s submission on Showbiz Extra reflects a broader industry sentiment that competition may be the necessary force to correct existing shortcomings and unlock the full potential of awards culture in the region.
Whether through reform or rivalry, the future of the Western Music Awards, and the industry at large will depend on structure, credibility, and the willingness to adapt.
Source : Backstage Convo
